Press facts

The Pillar is a 3D open-world browser game and an advertising marketplace. A window is a licensed ad pane on its 80-floor tower, not real property and not a security.

• The Pillar is a 3D open-world browser game and an advertising marketplace. A window is a licensed ad pane on its 80-floor tower, not real property and not a security.
• The website opens straight into a 3D open-world city. Nothing to install and no sign-up to play; it runs on desktop and phones.
• Players walk, drive, fly a helicopter or a plane, and glide in a wingsuit, with other players in the same city, live.
• Loot boxes around the city hold weapons for the car, the chopper and on foot: rockets, a machine gun, homing missiles, mines, bombs, oil slicks, a flamethrower and grenades. On foot with empty hands, you punch. Crashes and explosions are cartoon style, with no blood.
• Two street crews, the RED CAPS and the BLUE CAPS, fight it out a block or two from you about once a minute, under a red flare. Knock a fighter over and you can grab the weapon they drop.
• Hit a fighter, or fire close to one, and their crew comes after you. Their fire fills a meter on foot, in the car and in the chopper. When it's full you're knocked out: on foot you tumble and sit dizzy, the car blows up, the chopper spins down onto a street. You get back up with a few seconds of protection, and the meter empties again out of fire.
• Every day a Golden Window hunt gives the first finder free time on a window.
• King of the Tower is a round inside the tower: floors go dark from the bottom up, guards hold every floor, and the last one standing on the penthouse goes up on the crown window, free, until someone takes it.
• The tower has 1920 advertising panes: 80 floors, four faces, six panes per face.
• Tower windows cost $9 to $392.85 a month by floor and position; city billboards cost $4 to $8 a month; sponsoring one casino game costs $19 a month.
• A window is an advertising licence for a set period, not real property and not a security.
• Lighting a window shows your brand (name, logo, link) on one pane while the licence runs.
• Paste a company URL and The Pillar fills the window with that brand automatically.
• Sign in with X (Twitter) to chat or claim a prize; your handle is your identity on the tower. Leasing a window needs only an email, and AI agents can lease one through the public API at thepillar.io/developers.
• The scene changes with real weather and time of day.
• Ride the elevator up and down all 80 floors and swipe to turn around all four faces.
• There is a live lobby chat for signed-in visitors.
• Lighting a window is a monthly advertising licence, billed through Stripe, that you can cancel any time.
• The Pillar is owned and operated by Extensions Market (extensionsmarket.com) and created by Vladislav Gerasimchuk. Contact: [email protected].